Honest & Good
"As a newbie to low waste living, I was beginning to feel the pressure. It felt as though I was being reprimanded for "not doing enough" more often than I was congratulated for making better choices" (Honest & Good Process documentation, Page 4).
Honest & Good is a brand and system exploration in attempt to create an online marketplace which helps educate consumers about brands making sustainable and ethical choices.
Branding, Publication Design, Motion Graphics, Videography, Interviews, and Research - Emily Mackin
"We are coming to a
time where being a good environmental citizen is kin to being
a good citizen."
- Melodie Reynolds. CEO of Elate Cosmetics